Attitude and Perception of Library Personnel toward Marketing Library and Information Resources in University Libraries in Kwara State

Abstract

The study was conducted on the attitude and perception of library personnel toward marketing library and information resources in university libraries in Kwara State. The study formulated six research questions, and adopted the entire population (85) as sample study using total enumerative sampling techniques. A survey method was used in undertaking the study, in which data collected from the study were analyzed using frequency tables and percentage. The study discovered that marketing is important to providing library products and services, library products and services are marketable as librarians’ perceptions of marketing library and information resources in university libraries, the study itemized the library and information resources marketed to include: In-House Publications, Audio Visual Materials, Serial Publications and Text Books, it was also discovered that library administration does not have a budget for marketing library resources and librarians do not understand the concept of marketing library resources are the major impediment to marketing library and information resources in university libraries. In conclusion, the study offered some recommendations that could position university libraries in more effective way of using marketing tools in order to maintain a good relationship with users and increase patronage.